The Impact of Lean Manufacturing on Enhancing Sustainable Marketing Practices ;(A Field Study of a Sample Cement Factories in Yemen)

Abstract

                This study aims to investigate the impact of lean manufacturing on enhancing sustainable marketing practices in cement factories in yemen. Also, it aims to identify the extent to which the dimensions of lean manufacturing are implemented in the cement factories. To achieve the objectives of the study, the researcher used a questionnaire as the main instrument to collect data. A total of (199) questionnaires were distributed to the participants and only (153) valid questionnaires were selected as the sample of the study. The collected data were analyzed by using the statistical package for the social sciences (SPSS). The study reached several results, the results showed that there is a statistically significant combined on sustainable marketing in cement factories in Yemen at a significance level of (5%). The results also showed a strong correlation between the independent variables of lean manufacturing dimensions (workplace organization, cellular manufacturing, productive maintenance, quick setup, total quality, management, continuous improvement and the independent variables for sustainable marketing). Finally, the study conducted with a set of recommendations that may benefit for the target cement factories in Yemen.