تأثير التكنولوجيا الرقمية على مستقبل الإذاعة التقليدية: تحول من إف أم إلى البث عبر الإنترنت

Abstract

While traditional radio faces significant challenges, digital technology offers it new opportunities to survive and evolve, provided it restructures itself to keep pace with the digital age. Digital technology has transformed the radio landscape from traditional broadcasting (FM) to online platforms, posing challenges (such as competition with Spotify) and opening up opportunities (such as podcasts and artificial intelligence). The future of radio depends on its ability to adapt through:

1. -Digital transformation while preserving its identity.

-2. Focusing on local content and personalization.

-3. Leveraging emerging technologies (such as 3D audio).

The study confirms that radio will not disappear, but it will change radically to remain relevant in the digital age.